A competitive marketplace: Not only did Jurassic World Dominion prove to be a tough competitor, but so did the third place film, Top Gun Maverick, which took an estimated $44M in its fourth frame.The straight-to-streaming strategy not only frustrated workers at Pixar, who had believed that they were producing theatrical releases, but may have inadvertently tarnished the Pixar brand going forward, with families now comfortable waiting a few months for the studio’s films to launch on streaming.
Disney made the strategic decision to release the latter two on streaming to bolster Disney+ subscriptions. While the streaming release of Soul was a necessity due to the pandemic, Luca and Turning Red were not. A self-inflicted wound: Disney has conditioned audiences to expect Pixar films on streaming by releasing the previous three Pixar films on Disney+.Online, there is already plenty of Monday morning quarterbacking with box office pundits and animation fans offering their reasons for why the film underperformed. The key difference, however, was that Inside Out earned over $90 million and became the second-best Pixar opening up that point in time.Įxpect there to be a lot of perplexed discussion in Disney’s Burbank halls, and across Hollywood, next week as people try to figure out what went wrong and how Lightyear grossed less than half of Toy Story 4’s launch. Back in 2015, Inside Out launched on Father’s Day weekend and came up short against the second weekend of Jurassic World. Incidentally, the same scenario happened the last time a Pixar film opened while a Jurassic Park franchise film was already in theaters. The top spot belongs to Jurassic World Dominion, which even after dropping 60% from its first frame, managed to pull in an estimated $58.7M. 1 spot, a letdown for a film that reportedly cost over $200 million to produce. The film wrapped up its three-day weekend with just $51 million (estimated) at the U.S. Those projections proved to be wildly off though and audiences simply didn’t show up in the anticipated numbers. Or at least that’s what Disney expected.Īnalysts had projected that the Angus MacLane-directed film would score between $70-85 million in its opening weekend (with some even projecting a $100+ million possibility). After Pixar’s parent company, Disney, had sent the studio’s last three films – Soul, Luca, Turning Red – direct to streaming, Lightyear was a big, splashy summer popcorn adventure based on a beloved franchise, and it was all but guaranteed to bring audiences back to theaters. Lightyear was supposed to be the film that marked Pixar’s triumphant return to the bigscreen.
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