In exchange, Amazon incentivizes customers who already purchased the product with a small ($1-$3) gift card to write a review.Īnd while this program does generate reviews for new products, it only helps AFTER you make sales – which brings us back to the original problem. The idea is simple – sellers pay amazon a fee currently, $60 per product. To fix this problem, Amazon launched the Early Reviewer program in 2017. However, since Amazon banned that practice in 2016, sellers were struggling without an Amazon-approved method for gaining reviews quickly. In the past, giving free products in exchange for reviews was the way to go. Yet, without reviews, hardly anyone will buy it. Mainly because It’s the classic chicken & egg problem – the only way to get reviews is from people who buy your product. Acquiring reviews for newly-launched products on Amazon has always been a challenge.
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